Sunday 5 March 2017

Unique Product






The unique product of our choice in Mudah.my is a Table Clip Cup Holder.

We choose this product is because it is useful and look cute, it may put phone, bottle and the other item beside of the table. As a student, we have face some problem about our table is full of assignment paper, pen and food. There is no more space to put our drinks and the other things. 

Awareness and Participation of Mudah.my

  Mudah.my allows anyone to buy and sell in his or her region simply and conveniently. Mudah.my connects millions of buyers and sellers in Malaysia every month by delivering remarkable user experience on the site. Mudah.my have the responsibility to publish guidelines for users and actively strive to educated consumers more, since while most buyers would be quite savvy from one point of view, such as finding the best deals, more awareness is needed for other aspects.

Ø  In the online market that much of scam available in the area so Mudah.my might have to guide and protect their customer on how to aware of it. When the buyers are not sure and worry about the advertisement that the seller whether is honest seller or scam, they can contact the customer service to provide any information as much they know to mudah.my team to get an accurate response on it. Service considered as a crucial element, such as how quickly and accurately fulfilment can be achieved. This may reduce the stress and worries of Mudah.my customers during their purchase of product in their website. Besides that, it is also very important for Mudah.my take awareness in nowadays virtual worlds.


Ø  Next, Mudah.my will represents how the awareness for their customer when purchase the product through their website to protect their customer to being scam in the online market. The company will provide a shop safety list for their customer. They will inform the customer to never pay in advance to a seller that you do not know or recognise when purchasing any of the product from their website. Thus, even if the seller discloses his or her personal information and bank account number, this does not protect you from being cheated and always request for the original receipt of purchase from the seller, to verify that he or her is the rightful owner of the item; and to verify that the item is authentic. Next, customer have to avoid sending goods or payment; instead, meet in person and do cash on delivery. It is a best choice that meet the seller at a public to deal.


Ø  Furthermore, as a rule never click on links in e-mails claiming to come from banks or other financial institutions. You should always surf directly to the banks or financial institution's website instead of accessing your bank account from another website. Be suspicious of e-mails (or the page they link to) asking you to enter your password or other relevant information to your bank account. There have also been cases where computer viruses are used to intercept and collect sensitive information. Therefore, make sure that your computer has the latest updated virus protection software. Your operating system and internet browser should also be updated with the latest security. (Mudah)


Sales Boost


  •  Mudah.my release the banner advertisement for the public for which individuals or company want to promote their product and services in online market through their website. Such as private, professional and company’s advertisement. Each of the advertisement in Mudah.my are those who have the rights to enter into a legal contract and do not intend to profit from wholesale. By putting banner advertisement is to attract more and more people to go into their website for viewing, selecting and purchasing the product from their website. Mudah.my make sure their advertisement of each product does not have any duplication, this may make for those who put advertisement in their website away worry it. This are one of the way that Mudah.com to increase their market value in reputation in the market.

  • Mudah.my also upgrade their payment system that Mudah.my merchants can now integrate in PayPal as an additional payment option to increase their sales, expand globally, attract more buyers, and keep their business secure. As PayPal is a global leader in online payments with total payment volume of US $71 billion in 2009. This which mean mudah.my they are not just focus on their local market while they also focus on the oversea market to gain more market value to increase their sales and population in the online market. By upgrade their payment system can convenient their customers when purchasing their products in anytime at anywhere.
  • Next. Mudah.my use the other way to boost their sales in the market which by making and uploading a video in YouTube channel. YouTube channel is the world channel for people to upload video and watch video as a viewer. Mudah.my use this way to upload what is about their company and what are the product and services that available in the online market. It is a simple idea: buy and sell basically everything and find cars, houses, mobile phones, computer, jobs and services in your region conveniently. For example, Mudah.my will upload a video which the products are making promotion to the people and make a best deal with the consumer to purchase the product or service in their website. The company may also have the responsibility to deal with the customer that complaint about the products that they purchase from their website in the discussion channel. This shows that how Mudah.my providing a after purchase services to their customers and satisfy their needs and wants to become a loyalty customer in their company. Customer retention plays an important rules because loyal customers will buy more products and help to spread the positive word of mouth of Mudah.my.

Negotiation Process



Overview of Mudah.my

Who uses Mudah.my?

  • Consumers for second hand, pre-loved items
  • Agents for property and development
  • Service providers such as plumbing and house renovation
Why is Mudah.my favored by many users?
  • Faster and easier to set up and less technical knowledge needed
  • Usually cheaper to get started
  • You can associate yourself with an established brand
  • Leverage on existing traffic coming to the site

Where is Mudah.my usually accessed?
  • Mudah.my is usually accessed on computers before year 2016
  • Took place through mobile application on 2016 onwards
  • More commonly accessed in offices
When is Mudah.my usually accessed?
  • Highest traffic as per referred by mobile app traffic is during afternoon
  • It is also more commonly accessed when there are sales offered in the platform
What is offered in Mudah.my?
  • Vehicles
  • Properties
  • Electronics
  • Home & Personal Items
  • Leisure/Sports/Hobbies
  • Business to Business
  • Jobs & Services
  • Travel
How are deals made through the platform?

Deals are made through the following modes
  • E-mail
  • SMS
  • Mudah.my chat (Beta)






Emergence of Mudah.my




Mudah platform is an online classified advertisement website, the word “Mudah” is origin from Malay that means “easy” in English word. For example, Mudah platform allows anyone to buy or sell commodities conveniently and easily in their region, without going to physical shop.

On the other hand, Mudah platform is owned by 701Search. Furthermore, 701Search is a Singapore joint venture company which set up by Singapore Press Holdings and Schibsted from Singapore and Telenor from Norway to develop their online business. Now, Gaurav Bhasin become as chief executive officer of Mudah platform in Malaysia.

Mudah platform is founded in November 2007. After that, it was become the top local website in Malaysia. It was recorded total 2.264 million unique visitors in 2015 October by Malaysian Digital Association (MDA). Besides that, the target market of Mudah platform is Malaysian. It connects millions of buyers and sellers from Malaysia every month by providing the users excellent experience on the website. It also targeted the people who are smart consume, that hoped using lower cost to buy their necessary commodity. It is because Mudah platform has many second hand commodity with good quality and also save buyers transportation cost (TheStar, 2013).

In addition, Mudah platform rises sharply to become the largest and top electronics online marketplace in Malaysia in shortly year after it was founded. The biggest reason that it can rises so fast is because Mudah successfully build up its brand name through a distinctive image to the public. It advertises its platform by showing it has a lot of good quality and cheap secondhand goods can sell to the buyers. Moreover, it also provide mobile app service let user can access the website anywhere and anytime (Eu, 2015).

In the Mudah platform, commodities almost have higher success selling percentage, because of it creates smart design on their searching engine. It denoted the geographical scope of narrow. For example, Mudah platform will discriminate the different region such as Perak, Kedah, Selangor, etc. Therefore, buyers can search region from categories and buy the commodity they necessary from their own region. If buyers who are living nearby from the sellers’ homes is very helpful for the private deals among them. From another side of view, sellers also can easily find potential buyers who want to buy things from them. Therefore, Mudah platform is very attractive to the sellers advertise on this marketplace, especially they need to sell their commodity instant. 

Registration Process


STEP 1


 STEP 2


STEP 3


STEP 4, 5 & 6

STEP 7
STEP 8


Comments system

Disqus Shortname