Mudah platform is an online classified advertisement website, the word “Mudah” is origin from Malay that means “easy” in English word. For example, Mudah platform allows anyone to buy or sell commodities conveniently and easily in their region, without going to physical shop.
On the other hand, Mudah platform is owned by 701Search. Furthermore, 701Search is a Singapore joint venture company which set up by Singapore Press Holdings and Schibsted from Singapore and Telenor from Norway to develop their online business. Now, Gaurav Bhasin become as chief executive officer of Mudah platform in Malaysia.
Mudah platform is founded in November 2007. After that, it was become the top local website in Malaysia. It was recorded total 2.264 million unique visitors in 2015 October by Malaysian Digital Association (MDA). Besides that, the target market of Mudah platform is Malaysian. It connects millions of buyers and sellers from Malaysia every month by providing the users excellent experience on the website. It also targeted the people who are smart consume, that hoped using lower cost to buy their necessary commodity. It is because Mudah platform has many second hand commodity with good quality and also save buyers transportation cost
In addition, Mudah platform rises sharply to become the largest and top electronics online marketplace in Malaysia in shortly year after it was founded. The biggest reason that it can rises so fast is because Mudah successfully build up its brand name through a distinctive image to the public. It advertises its platform by showing it has a lot of good quality and cheap secondhand goods can sell to the buyers. Moreover, it also provide mobile app service let user can access the website anywhere and anytime
In the Mudah platform, commodities almost have higher success selling percentage, because of it creates smart design on their searching engine. It denoted the geographical scope of narrow. For example, Mudah platform will discriminate the different region such as Perak, Kedah, Selangor, etc. Therefore, buyers can search region from categories and buy the commodity they necessary from their own region. If buyers who are living nearby from the sellers’ homes is very helpful for the private deals among them. From another side of view, sellers also can easily find potential buyers who want to buy things from them. Therefore, Mudah platform is very attractive to the sellers advertise on this marketplace, especially they need to sell their commodity instant.
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